Oil & Gas • OG-10
Retail Site & Customer Analytics
Understand what happens on the forecourt, not just what the till records.
Scope
What the engagement covers.
Fuel retail decisions rest on transaction data alone. Site analytics adds vehicle, queue and dwell behaviour so throughput, staffing and offer decisions are grounded in observed activity.
Included capabilities
- Forecourt vehicle counting, queue length and dwell measurement
- Pump utilization and service time analysis by hour and lane
- Shop conversion analysis linking forecourt traffic to store entry
- Loss prevention including drive-off detection
- Site performance benchmarking across the network
Outputs and deliverables
- Site analytics configuration and layout mapping
- Throughput, queue and conversion baselines
- Network benchmarking reports
- Loss prevention detection configuration
Workflow
How it is delivered, step by step.
Each step has an owner, an entry condition and an artefact that has to exist before the next step begins.
01InstrumentCamera placement and analytics configuration per site layout.
02MeasureTraffic, queue, dwell, utilization and conversion baselines.
03CompareBenchmark sites against format, location and demand profile.
04ActStaffing, layout, pricing and offer changes with measured effect.
05ScaleRoll standard configuration across the network.
Use cases
Where this is typically applied.
Sites with peak-hour queue abandonment
Retailers linking fuel traffic to convenience store performance
Delivery model
The operating pattern for Oil & Gas.
The same delivery discipline applies across every capability in this line, so combined engagements stay coherent.
Assess
Asset criticality, data sources, connectivity gaps and production losses.
Instrument
Telemetry, edge nodes, coverage and data acquisition at the wellsite.
Model
Surveillance logic, twins, GIS layers and analytics tuned to the field.
Operate
Control room workflows, alarms, field mobility and escalation.
Extend
Additional fields, midstream and downstream assets on the same platform.
Integration
- SCADA, DCS and historian layers across upstream and midstream assets.
- ERP, maintenance and logistics systems for work orders and movements.
- Reservoir and production engineering toolchains for model calibration.
- HSE and permit-to-work systems for field workforce safety.
Engagement approach
Work is scoped per asset and per production problem. A single field or pipeline segment proves the telemetry, analytics and operating model before the same pattern is extended.
Related
Other capabilities in Oil & Gas.
OG-01
Smart Well
Continuous well surveillance instead of periodic well tests.
OG-02Digital Oilfield
One integrated operating picture from reservoir to export point.
OG-033D GIS & Asset Visualization
Put the asset, the terrain and the network in one navigable model.
OG-04IoT Telemetry & Edge
Get reliable data off assets that sit far outside network coverage.
OG-05Mobile Engineer & Field Workforce
The field crew works from the same data as the control room.
OG-06Petroleum Logistics
Track the product from terminal gate to customer tank.
OG-07Pipeline Monitoring & Integrity
See the leak, the theft and the corrosion before the regulator does.
OG-08Fleet & Heavy Equipment
Control the cost and risk of the vehicles that keep the field running.
OG-09Refinery Video Analytics
Turn existing cameras into a safety and integrity sensor network.
OG-11AI Transformation Office
Give the digital programme a spine so pilots become production.
OG-12Private LTE/5G for Upstream
Build the network the field automation assumes already exists.